Marketing isn’t just about pretty pictures and snazzy slogans—it’s about cracking the code of human behavior. Lucky for us, Nancy Harhut’s Using Behavioral Science in Marketing spills the beans on how people make decisions (spoiler: it’s not with logic). According to Nancy, most of us are on autopilot, relying on mental shortcuts called heuristics. These…
Tag: #Business
Freedom? More Like a Business Ball-and-Chain: How to Escape Your Own Trap
Ah, the sweet siren song of self-employment! The freedom to set your hours, pick your clients, and rake in limitless cash. Sounds dreamy, right? Until you realize your “freedom” comes with a 24/7 work schedule, dealing with that one client who drives you bananas and barely scraping by after expenses. Suddenly, you’re not a boss—you’re…