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The Human Question Behind Artificial Intelligence

Artificial intelligence is becoming remarkably good at answering one question: What can we do? The harder question still belongs to us: What should we do? As AI becomes woven into business, government, education, healthcare and everyday life, its ability to analyze information, recognize patterns and recommend actions will continue to grow. But capability is not the same as judgment. Efficiency is not ethics. Optimization is not wisdom. And a recommendation is not responsibility. That distinction matters because automated systems increasingly influence decisions that affect real people: who gets considered for a job, approved for a loan, given access to resources or subjected to additional scrutiny. Data can inform those choices. It cannot determine what fairness requires, whose perspective is missing or how dignity should be protected. That remains human work. Perhaps one of the most important skills we can develop alongside artificial intelligence is the habit of asking better questions:

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The Career Pivot Nobody Saw Coming

Technology once rescued his career. Then, 25 years later, technology helped take it away. After an injury ended his future in the forest industry, a

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Ethics as a Competitive Business Strategy

In the years I have built and managed businesses, I have given little thought to ethics or considered ethics a business strategy. Of course, I understood that honesty and integrity were necessary, and businesses that did not operate with those qualities almost always did not survive over the long term.

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The Joy of Being Wrong

I borrowed the title from Chapter three of a fascinating book written by Adam Grant called Think Again. The title “The Joy of Being Wrong” seems counter-intuitive; however, the book prompted me to think again about the value of being wrong. When we are growing up, we have an aversion

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Stop Navel-Gazing: Why Market-Focused Planning Beats Guesswork Every Time

If you’ve ever sat through a strategic planning meeting that lasted all day and produced nothing more than a flip chart full of sticky notes and cold coffee, you’re not alone. Many businesses don’t fail because they lack talent, effort, or ambition. They fail because they’re running full speed in

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