Why 10X Growth Can Be Easier Than 2X
If you have spent much time around me, you have probably heard me talk about 10X as a model for business growth. I have also said, on more than one occasion, that growing a business tenfold can actually be easier than doubling it. At first glance, that sounds ridiculous. Surely increasing revenue by 100 percent must be easier than increasing it by 1,000 percent. Mathematically, that is true. Strategically, however, the opposite may be true. When established businesses set a goal of doubling sales, revenue, or profit, they usually begin by examining their existing operation. They ask questions such as: How can we make more sales calls? How many more people should we hire? How can we increase production? Where can we reduce costs? How can we get our current customers to buy more? These are reasonable questions, but they assume that the existing business model is capable of delivering
