Introduction

“Build a Cash Cow and Milk it for all it’s Worth” speaks to the dream of anyone owning or managing a business – a continuous flow of cash that exceeds expenses. All the better if this flow can be maintained and expanded with minimal additional effort. While this seems obvious, it often evaporates as a business moves from concept to operations. There are so many things to think about, like raising capital, hiring, operations, marketing, and customers. Focusing on getting started or maintaining operations consumes imagination and attention. A business plan rarely survives six months if done at all. We have all heard the statistic that 60% of new businesses fail in the first three years. The reason is the lack of an all-consuming focus on cash flow.

Over the last forty-five years, I have been a mostly self-employed entrepreneur. I did not go to business school, but I did have some spectacular successes and failures. These failures; and watching others succeed provided insight into how one can succeed in business, meaning building a cash cow.

In this blog, I will share these insights and my own colossal blunders, hoping you might learn from my experience and profit from it. I will share what I learned about marketing, launching new products, securing a licensing deal for your invention, corporate culture, partners, financing your deal, planning for cash, and many other topics.

I hope that I can be of some benefit to you.