The evolving political landscape has significantly influenced the momentum of local initiatives to develop green strategies and projects. In some regions, political shifts have reduced federal support for climate initiatives, prompting local governments to take proactive measures. For instance, Reuters reported that following the U.S. Federal Reserve’s withdrawal from the Network for Greening the Financial…
Month: January 2025
Why People Buy Stuff (Unconsciously)
Marketing isn’t just about pretty pictures and snazzy slogans—it’s about cracking the code of human behavior. Lucky for us, Nancy Harhut’s Using Behavioral Science in Marketing spills the beans on how people make decisions (spoiler: it’s not with logic). According to Nancy, most of us are on autopilot, relying on mental shortcuts called heuristics. These…
Stop Yelling in the Wrong Room: Picking the Right Business Communication Channel
Have you ever tried to break up with someone over text? Or send a “LOL” during a serious meeting? Yeah… awkward. In business, choosing the wrong communication channel can feel just as cringeworthy. Imagine sending a 10-paragraph email to someone who barely reads subject lines. Or, better yet, calling a meeting just to say, “Hey,…