Defining your target market and identifying your ideal client are pivotal steps for any business aiming for success. It’s crucial to understand that targeting “everyone” is not feasible; focusing on a niche allows smaller businesses to stand tall against larger competitors. Being overly general, like targeting “anyone interested in my services,” dilutes your marketing efforts….
Month: March 2024
Customer Focus is the Key to Apply Strength to Weakness
During my tenure at the International Centre for Agriculture and Science, Dr. Roger Moore and I introduced the concept of “market-focused planning.” This approach shifted strategic planning from introspective analysis to emphasizing how the public perceives our key strengths and potential for organizational leverage. I applied this innovative strategy in my consulting practice, guiding companies…
How to Become a Great Conversationalist
Listening is an art that forms the foundation of effective communication, and becoming a good conversationalist hinges on this skill. As the adage goes, “We were born with one mouth and two ears, so we should listen twice as much as we talk.” This principle served me well during my tenure in large enterprise sales…